The design process begins by bringing in materials through a variety of second-hand and waste streams - for example vintage wholesalers, deadstock or charity shops. These garments are then carefully dismantled to provide flat fabric bases to cut the patterns of our silhouettes on. The initial patchwork process is handled in-person by Joseph, with each item receiving his careful attention to detail. These manufacture-ready panels are then sent to one of our London production partners for construction, overseen meticulously and with the highest respect for manufacturing ethics.

Through this refined process we not only keep every single item designed entirely by Joseph - we also keep all garments manufactured locally to factory/industry standards. Its truly the best of both worlds, all in service of our customers.

Please note this does not apply to Watermark items, where most items are printed via sublimation print or screen print onto mostly virgin fabrics such as bull denim.